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B2C or Business-to-consumer refers to businesses exchanges involving delivery of products and services to the end consumer. An example of a B2C transaction would be a person buying a pair of shoes from a retailer.
While business-to-consumer activity exists both online and offline, the acronym B2C has primarily been used to describe the online variety. B2C businesses played a large role in the rapid development of the commercial Internet in the late 20th century. Large sums of capital flowed to consumers in the form of free online services and discounted shopping, leading to the rapid adoption of the new medium. Today, consumer businesses thrive online, just not as big and fast as initially predicted.
The B2C applications these businesses provide, work not only to their own, but also to that of potential customers. One of the most common examples of B2C applications is a retail website where products or services are directly offered to customers.
The greatest advantage of B2C transactions is that since it directly take place between company and consumer, there is no need of a middleman. This makes the available products or services cheaper.
Under this category, Links4real has included resources about B2C E-commerce and shed light on the difference in the marketing approaches for B2B and B2C.
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