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Internet Marketing is a very broad term, which is not surprising because it relates to almost all aspects of planning, building, and managing a Web site. It can be appropriately defined as a set of activities that enable the acquisition of targeted web traffic and the conversion of Web visitors.
There are many methods, both online and offline, that can be used to bring Web visitors to a site. Common online techniques include- Search engine optimization, pay-per-click search advertising, link acquisition, e-mail marketing, banner advertising and affiliate programs. There are four types of sites that require marketing:
- Online Commerce - sites that sell products, services, or information.
- Advertising - sites that attract visitors with content, enticing some to respond to advertising .
- Lead Generation - sites that present information about a product or business with the intent to identify and gather contact information from qualified prospects.
- Customer Support - sites that help visitors answer questions about a product or service.
The Internet Marketer’s job is to ensure flow of well-targeted visitors that leads to a high-conversion site. The Internet Marketer also develops measurement processes and uses analytics tools to help evaluate the results of the marketing strategy in order to deliver continuously improving return on investment (ROI).
In this category, our team guides you on how to develop an effective marketing strategy. We have also included resources to Internet marketing forums.
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